#AmericanRedemption
I'm a Social Entrepreneur and in 2015…
I recognized that Donald Trump and ‘Trumpism’ were an existential threat to my life’s work, and I recognized that Trump had a fatal flaw.
So, I decided then to quietly create the 388 'magic' tweets that would turn Trump into The Laughing Stock of The World… and then one day (today)... sit back and watch Trump’s fatal flaw do what no politician could ever do…
destroy Trump from the inside out...
and finally do to Trump what he has been doing to America since 2015.
To see the 28 highlighted tweets that will make it impossible for Trump to become America's next president click on the 'highlighted' section of my Twitter page or just click here:
https://twitter.com/FreiceMedia/highlights
In other words, creating the cure for Trumpism was just the simple task of proving to The World that Donald Trump is a ‘tiny’ fraud of a man.
And let's face it, in 2024 that was really simple to do.
AMERICA... I have discovered Trump's...
'Crazy Buttons'.
Together, we will push on Trump's Crazy Buttons over and over and over again until his head explodes.
Trump Once Lived By The Tweet…
Now… with 388 ‘magic’ tweets together we will render Donald Trump forever…
IMPOTENT… in only 7 days.
AMERICA… Trump has always been a political problem that needed to be vanquished on…
The Battlefield Of Ideas.
So, right here. Right now. Today. I give to The World the ideas that will immediately take Trump’s political power away.
LET ME EXPLAIN…
Trump has a “Fatal Flaw”… and many of these tweets are intended ONLY for an audience of one...
Keep this in mind every time you see the picture of Trump and how he turned himself into a #FREAK when he took all the hair from the back of his head and put it on top to pretend he didn’t go bald.
And keep his Fatal Flaw in mind every time you see the picture of Trump’s father Fred (wearing a terrible hairpiece) next to his son the #FREAK.
Also, Trump would have no political power in America without the support of Evangelical Christians.
With the #EndTimesMetaphor… I have taken Trump’s base away by rebranding him…
"President Wormwood".
We all know the only possible way someone like Joe Biden became America’s president is because he ran against Trump.
And we also know in 4 years Trump never built his wall and never tried to ‘drain the swamp’.
So, today I give to you....
The Boston Project... AND... this MASSIVE strategic plan to...
'Drain The ENTIRE Swamp'... in Washington D.C. with Donald Trump and Joe Biden in it:
1. 'STRATEGIC EQUALITY'... The 388 Tweet... Nonviolence Solution to...
Vladimir Putin... IS... Live on Twitter...
https://twitter.com/FreiceMedia
2. ‘Biden Worldwide NO Confidence Vote’ on Twitter...
https://twitter.com/FreiceMedia/status/1733779779004899723
3. 'THE TRUMP MAGIC TRICK'...
When This Tweet Goes Viral...
Right Before Our Eyes, Donald Trump Will...
'Magically' Disappear...
From American Politics.
100% GUARANTEED!!!
https://twitter.com/FreiceMedia/status/1733779376267751432
4. The Nonviolence Solution to Terrorism has been reduced to 388 epic tweets.
I know that's quite a claim.
But scroll to the bottom of this Twitter page and you will see for yourself that it's true and how it will change---
ABSOLUTELY EVERYTHING!
More: https://twitter.com/FreiceMedia
5. A GoFundMe Campaign to 'Help Save The American Dream'.
More: https://www.gofundme.com/f/TheBostonProject
6. FREICE MEDIA... is a way to RE-PURPOSE The World's NEGATIVE social and political energy into a MASSIVE campaign for POSITIVE change by providing The People 'the word weapons & ideas' we need to wrestle political control of away from The World's Authoritarian Thugs.
More: Freice.com
7. 'The Party of US' (coming soon)... is a way to END Two Party Rule in America by destroying America's two major political parties and replacing them with... ONE TEMPORARY... Political Party called THE PARTY OF US.
More: ThePartyOfUS.com
8. The primary business proposition of this new venture will become...
TheDreamFeeder.com.
'The Dream Feeder'... will become the single most important venture in the world... because it will facilitate a MASSIVE transfer of knowledge to all corners of the world... and help solve the problems of Income Inequality, Mass Migration and The Out of Control Cost of Higher Education.
TheDreamFeeder.com ... IS COMING SOON.
9. The 174 Billion Dollar Entrepreneurial Fund...
In every city, state and town in America... all Americans Wishing to pursue their American Dream will begin with a visit to their local Library and witness its transformation into a Community Entrepreneurial Support Center.
More: https://www.linkedin.com/pulse/coming-soon-174-billion-dollar-entrepreneurial-fund-e-fund-media/
10. AMERICA'S TWO PARTY SYSTEM IS BROKEN... YOU... can fix this problem by Swarming EVERY City/Town Hall in America & one voter after another... reduce the rolls of Democratic and Republican Parties to Party Elites who created this mess.
PROCLAIM INDEPENDENCE TODAY!
11. 'THE BOOK OF REDEMPTION'... IS NOW FREE TO YOU ON LINKEDIN.
MORE: https://www.linkedin.com/pulse/open-letter-america-metaphor-bill-keefe-1f/
12. 'THE FALSE KING ODYSSEY'... IS NOW FREE TO YOU ON LINKEDIN.
MORE: https://www.linkedin.com/pulse/false-king-odyssey-metaphor-bill-keefe/
I have 'cracked the code' for how to unite 300 million Americans to prevent Donald Trump from becoming America's next president.
AND... Save Our Democracy.
AND... Prevent Nuclear World War III.
With 388 ‘Apocalyptic’ tweets:
I’m a Social Entrepreneur with an American Dream. It's an idea for how to harness The Power of Myth, Metaphor, Imagination, Conspiracy Theory & Social Media...
TO...
SAVE THE AMERICAN UNION.
Will it work?
Time to finally find out.
MY FELLOW AMERICANS...
YES. Together we will harness all of the negative energy from...
THE BIBLICAL & POLITICAL...
destruction of Donald Trump, to 'fix' what America's politicians have broken.
American Authoritarianism is in...
“The Endgame”.
Our Republic and the democracy it provides is about to die.
After 22+ years of hyper-divisive, divide and conquer politics and Endless-war Donald Trump is making a relatively reasoned argument why American Democracy in 2024 no longer works.
And in too many ways, he is right.
That’s the fundamental issue in The 2024 Election:
Can/Should American Democracy Survive?
Trump obviously believes it should not.
So, Trump is giving America his vision of our last hope… HIM.
And given the sad state of Our Nation's political discourse, I have no doubt tens of millions of Americans absolutely love the idea of King Trump and maybe... maybe soon, millions more will begin to think they can live with it too…
BECAUSE THEY HAVE NO OTHER CHOICE.
It's finally time for The American People to show The World how to make Democracy work in 2024 and beyond.
Before today our only choice in 2024 was Trump’s…
ONE STRONGMAN SOLUTION… OR...
a democracy that doesn't work.
This webpage is an introduction to a new venture called The Boston Project.. and…
'THE 300 MILLION AMERICAN SOLUTION'…
to the problem of an American democracy that no longer works.
TOGETHER...
WE WILL UNITE 300 MILLION AMERICANS...
AND... BLOW-UP...
ANY CHANCE TRUMP...
HAS OF BECOMING AMERICA'S NEXT PRESIDENT.
AND... SAVE OUR DEMOCRACY.
AND... instill FEAR in the hearts of every Authoritarian regime on the planet.
***To see the 28 EXPLOSIVE tweets that will destroy Trump 2024 click on the 'highlighted' section of my Twitter page or just click here:
https://twitter.com/FreiceMedia/highlights
MY FELLOW AMERICANS...
THE BOSTON PROJECT... IS ... HOW...
We Save The American Union.
MORE:
IN HONOR OF DR. MARTIN LUTHER KING JR...
*TODAY* I PRESENT TO YOU...
'STRATEGIC EQUALITY'...
THE NONVIOLENCE SOLUTION TO...
'THE TRIPLE EVILS OF RACISM, WAR & POVERTY'.
Imagine with me if you will... what The World would look like today, if America's Declaration of Independence was written just a little different.
And instead of claiming "that all men are created equal, that they are endowed by their Creator with certain unalienable Rights", America's Founders proclaimed this...
"that all PEOPLE are created equal in every nation state on earth, that they are endowed by their Creator with certain unalienable Rights".
...and what ...IF... over the next 248 years The People of THE WORLD went to war over and over and over again until that beautiful dream came true?
Obviously, we can't go back and make that change... but we can and we MUST begin again... with the idea that "all PEOPLE are created equal in every nation state on earth"...
TODAY.
...and what... IF... over the next however many years it may take...
The People of The World unite now and go to... NONVIOLENCE WAR...
over and over and over again until that beautiful dream comes true in EVERY nation state on Earth and every Authoritarian Regime on the planet just disappears?
THAT... IS... STRATEGIC EQUALITY.
And Strategic Equality is how we unite The World today, to finally fix what America's Founders got wrong on... July 4th 1776.
In other words...
My new venture... THE BOSTON PROJECT... IS... HOW... THE PEOPLE... fight & win a new, nuclear war of ideas with every Authoritarian Regime on The Planet...
By making it Crystal Clear...
America's Revolutionary War isn't over.
NOT YET!
I'm a Social Entrepreneur with a special skill set. I know how to unite 300 million Americans to save the American union.
Given how divided America is right now, that might seem like an impossible task.
But it's not.
Let me explain...
22+ years ago, I began working on...
The Nonviolence Solution to Terrorism.
And my work on that idea kept leading me back to this one idea---
ALL OF AMERICA'S DARKEST PROBLEMS...
Hundreds of Thousands of Drug Overdose Deaths, The Increase in School Shootings & All The Other Horrific Mass Killings, The Rise of Hate in America and So Much More... were a direct result of America's Failure to fight and win THE WAR OF IDEAS that began on 9.11.
So... I literally gave all that I had to give in order to create a "WAY" for America to finally fight and win the war of ideas and the more work I did on this Inspired idea...
the clearer it became to me that what America desperately needed was a true alternative to...
DARKNESS, DIVISION & HATE.
My new venture called...
THE BOSTON PROJECT… IS... HOW...
Trump Voters and Sanders Voters and The Never Trumpers and the rest of The Right, Left and Center unite to finally hold ALL of America's politicians accountable for 22+ years of Endless-war and the trillions and trillions of dollars they spent making The World a bloody mess...
while making an absolute mess of America by ripping US apart every chance they got so they could have their precious Power, Profit and Privilege.
WE ALL KNOW... those who love Hate... constantly share Hate filled manifestos so like-minded individuals can rally around Hate.
TODAY…
I share an idea called ‘Strategic Equality’ and this massive 388 tweet strategic plan to…
SAVE THE AMERICAN UNION.
Because IT’S FINALLY TIME for The World’s other team to unite and rise too.
When Abraham Lincoln needed help saving…
THE AMERICAN UNION....
he repurposed the moral authority of The Declaration of Independence and America’s Founding Promise of Equality.
NOW IT’S UP TO US TO ONCE AGAIN…
‘Save The Union’ with The Idea of Equality.
This webpage is an Executive Summary for a new venture that is designed to unite 300 million Americans to... Save The American Union.
MORE:
It's not a matter of remembering 9.11 and the victims of 9.11...
WE WILL ALWAYS REMEMBER.
The question is how do 'We' take one of the most painful chapters of The American Experience and finally become better for having had the experience.
Obviously, all of America would have prevented the attack if we could...
but it's too late for that.
For US it becomes how we respond to 9.11 and what good becomes of America because of our actions and reactions.
So far, we aren't looking so good are we?
America is at War with Herself and Our Leaders have exposed their intent to keep US that Way.
We have had very painful chapters before and almost always grown stronger from them but not this one, not yet anyway.
But today is a new day for America.
I'm thinking about the lives lost then and about the lives lost now and how things go bad and about how things go right and that Good is the exact opposite of Evil.
That would be a Good place for America to Start Over...
DOING THE EXACT OPPOSITE OF EVIL...
"on the scale of 9.11".
MY NEW VENTURE… The Boston Project... IS...
1. HOW we unite 300 million Americans to... FIX POST 9.11 AMERICA... with a business.
2. The Nonviolence Solution to Vladimir Putin.
3. How we prevent China from invading Taiwan.
4. How we end The Mass Shootings Crisis.
5. How we 'Drain The ENTIRE Swamp' in Washington D.C. with Donald Trump & Joe Biden in it.
6. How we finally end The Endless-War.
7. How we Save The American Dream.
8. How we #DefundThePoliticians.
9. And perhaps most importantly... HOW... we unite 300 million Americans to harness all of the negative energy from The Trump Shooting to build an America we can ALL be proud of.
MORE:
The Summer of 2024 is a political tinderbox.
Politically motivated terrorist threats are everywhere we look.
It's true. America is no longer The Great Melting Pot... WE... are now an unholy Toxic Stew of Rage, Indignation and Fear.
Instead of waiting for one attack after another, I say it is time for US to strike first with The Power of Nonviolence.
It’s time for US to see The Trump Shooting... Biden v. Trump Part II, The Ukraine and Israel/Iran/Hamas Wars and talk of American Civil War Part II for what they are... the predictable outcome of 22+ years of Endless War and a political system through which...
America's politicians masterfully kept US at constant war with each other INSTEAD OF UNITING The World to solve our most serious problems.
In America... when a need goes unmet long enough, almost always someone steps-up to meet that need by starting a business.
...it's The American Way.
Since 9.11...
America's politicians have kept US at war across The Globe ***and*** with each other so they could have their precious Power, Profit & Privilege.
My new venture called The Boston Project… IS… how we unite 300 million Americans to solve THIS problem...
by finally holding ALL of America’s politicians accountable for what they have done to ALL of US in post 9.11 America.
Let's make The Trump Shooting...
'Rock Bottom' in...
The Post 9.11 Tribulation.
I've built a true 'bottom-up' nonviolence, solution to this perilous moment and loaded it on to Social Media, so that together WE may finally harness this explosion of negative energy in a way that creates astonishing global change.
MORE:
Since 9.11 only one American politician has been in REAL power the entire time...
it’s Joe Biden.
Biden is...
‘The Face of Endless War’.
Like & Re-tweet…
AND VOTE…
Biden No Confidence!
For 22+ years America has waged war across The Globe.
The minute WE take to the streets and DEMAND the end of The Endless-war and begin nonviolence regime change here in America…
The World will see America is no longer The Face of Endless-War…
AND…
The World will follow our lead and nonviolence regime change will begin in Russia, China and Iran and ALL the other places on Earth where Real Change is desperately needed too.
LIVE ON TWITTER:
What is The American Dream? It's this...
"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed,"
THE AMERICAN DREAM... IS...
BELIEF IN THE IDEA OF EQUALITY...
FOR... ALL.
From this 'original' American Dream...
all American Dreams manifest.
…and NOT just here in America.
In the 78 years since The End of World War II...
America's civilian political leadership had absolutely NO choice...
but to fight and win ***The War of Ideas*** against Authoritarian Rule-
that began the moment World War II ended.
AND... they didn't.
Sure, in our name they started many, many wars and killed countless numbers of America's 'enemies' over the years, including Osama bin Laden... and they killed lots of innocent men, women and children who happened to be in close proximity to our enemies.
But they failed to... KILL THE IDEAS... that give rise to Authoritarianism.
In fact, they didn't even try to...
KILL THE IDEAS.
78 years after World War II it's up to US...
you and me...
to finally give KILLING THE IDEAS a try...
BEFORE...
The Nuclear Holocaust... BEGINS.
To Fight & Win any war of ideas against Authoritarian Rule someone must present to The World via Social Media an idea *So Big, So Beautiful and So Powerful* that it super empowers The Imagination of every Soul on Earth and Inspires The Freedom and Democracy Loving People of The World to unite and perhaps fight and die... for that idea and The Freedom and Democracy that idea provides.
The name of this idea is...
'STRATEGIC EQUALITY'.
STRATEGIC EQUALITY... IS... about dreams and what it sometimes takes to make a dream come true...
IN A POST 9.11 WORLD.
It's a 'magic ladder'- and a piece of the missing common ground between Islam, Christianity and Judaism... Non-Believers and Believers... the Left and Right... and between America and the rest of The World... including Russia.
It's an idea for using the power of myth, metaphor, imagination, conspiracy theory and Social Media to re-shape reality and Re-Brand America.
It's a philosophical string theory of a sort... where every person has value and every person has a role.
It's not about me... it's about you and me. It's about US. It's about The Power of Inspiration and Redemption in our lives. It's about doing the right thing... just because it's the right thing and even when no one is looking. It's not a story about 'turning lemons into lemonade'.
It's a story about turning lemons into something much better... like lemon cream pie.
But when it's all said and done, let's all hope STRATEGIC EQUALITY is just another American Dream come true.
Remember...
This 'fight' that we are engaged in today is just another in the long line of fights against people who will do whatever it takes to make sure that their dream of a world where 'The Strong Rule The Weak' in every corner of the world... comes true.
Who wins this fight and the endless-war... all depends upon who proves more committed to their dreams in... THE END... because in this fight, you can't 'Stop Authoritarianism' you can only replace it with a better idea.
What idea? It's the Idea that ALL PEOPLE are created Equal.
'Great light and beauty' began to make its way in the world on the day The Declaration of Independence was signed and the promise of equality for... ALL... was made.
Yes, it is true that making Our Founder's Inspired words true... hasn't been easy. But it has always only been a matter of degrees and time before that dream came true.
Friends & Neighbors...
The Worldwide Scourge of Authoritarianism will NOT fall to the invading armies of an American president.
No, Authoritarianism will quietly die... OVER TIME... when EVERY person in The World finally understands, that WE ARE ALL willing to fight for...
THE SACRED IDEA... THAT...
ALL PEOPLE ARE CREATED EQUAL IN EVERY NATION STATE ON EARTH.
IT'S TRUE. This is where we begin to unite The World in common cause and END Authoritarian Rule in every nation state on Earth...
No Matter What The Cost.
For every one person who creates political violence anywhere…
I believe there are tens of thousands of others who would prefer another option.
America’s great failure in the 22+ years after 9.11 was our failure to create that other option.
Instead, America's Civilian Political Leadership just made more and more war.
Making political violence seem like the only option.
I’ve created the other option.
It’s an idea called Strategic Equality and it’s how we unite 300 million Americans to create breathtaking change in America and around The World.
MEANING:
The Nonviolence Solution to Terrorism has been reduced to...
388 EPIC tweets.
In America The Color Of Your Skin Does NOT Matter... OR... What Family You Were Born In... OR... The Nature Of Your Religion... OR... Your National Origin... OR... Your Sex... OR... Your Sexual Orientation.
In America we don't herd sheep and we don't just fight for the weak... we teach and teach and teach until the weak grow strong enough to take the lead...
AND... make their dreams come true.
In America...
People Make Mistakes.
And We Learn From Our Mistakes And Then We Make America A Better Place To Live For Everyone...
BECAUSE... OF...
The Mistakes That We Make.
In America... We Respect Those Who Overcome Mistakes.
In America... We Cheer for The Underdog.
In America... We Believe In Right And Wrong.
In America... Dreams Still Come True.
In America... Greed Is NOT Good.
THIS IS... 'The Fisherman's Creed'.
AND... The NEW American Dream.
If you agree with The Fisherman's Creed and are willing to fight for your beliefs, then that makes you... A. Dreamer... too.
If you disagree with The Fisherman's Creed and believe that what matters most in America is where you come from or the color of your skin or that your last name is Kennedy, Bush or Trump or Clinton... OR... if you are the type of person who always puts "ME FIRST"... then you are an ELITIST and NOT on the right side of history.
AND YOU ARE NOT ON MY TEAM.
In 1776 The Declaration of Independence gave to The World a magic glimpse of a new world that was...
WORTH FIGHTING FOR.
In 2024...
The Fisherman's Creed will do the same.
My new venture called...
'THE BOSTON PROJECT'...
IS... where and how we begin to build a new world AGAIN that makes...
ALL OUR ANCESTORS PROUD.
My new venture... THE BOSTON PROJECT...
IS... The Nonviolence 'Tip Of The Spear'.
Let me explain...
I believe Democracy is facing a true existential threat across The Globe and I believe America is far too divided and honestly far too 'sick' after 22+ years of endless-war, almost 8 years of President Trump and 3 years of COVID... to lead the type of sustainable fight that it will take to ensure Democracy's survival.
How can a tech start-up possibly save Democracy?
By answering the question that is top of mind for serious, Democracy loving people everywhere:
Is Taiwan next?
NO. No it is not... as long as YOU help make sure...
The Boston Project goes viral.
YES...
When The Idea of Strategic Equality goes viral--
China will absolutely not invade Taiwan.
100% GUARANTEED.
On November 1, 2023, Pope Francis called for a “Paradigm Shift”.
So, here it is:
All of The World’s religions have worked as God designed. Period.
And by ‘worked’ I mean, all of The World’s religions have done their part in delivering humanity to this truly perilous moment in time, a time that could easily spiral out of control and imperil all life on Earth with...
Nuclear World War III.
When October 7th came and The World took a tragic, very, very dark turn for the worse...
I knew it was finally time to unveil my work.
Let me explain…
On the day after 9.11…
I made what I call ‘a first promise to God’ to see my American Dream through to the end no matter what the cost and almost right away new, really important ideas began to pop into my head day and night.
Most importantly, my nighttime dreams began to reveal bits and pieces of a massive strategic plan to lead The Post 9.11 World to a much better place for everyone.
To make this very long story short, I spent the last 22+ years capturing the ideas that have been popping into my head since I made my first promise to God.
It's true this promise literally cost me just about everything, but when you see what I have been working on...
you will understand why I couldn’t stop.
In January 2008 my Behavioral Health Company for college students failed and I moved back home with my parents so I could keep working on the problem from a different angle.
Unfortunately, not too long after that my Mother began to fail from rapidly progressing Dementia and as a matter of course I promised my Father that I would take ‘ownership’ of her care.
For 11 years I was my Mother’s 24/7 caregiver. Initially, that meant taking just about every step with her... that she was unable to do on her own. As time passed, she was unable to do anything on her own. And the last 3 years of her life she was unable to speak or walk or do anything for herself but smile and breathe.
It was the most difficult, painful… BEAUTIFUL… time of my life. But I was able to give my Mother the absolute best care our family could provide and I was able to see my Father through a devastating time.
My Father passed on February 19th 2023 and twelve days later my Mother passed too.
I share this with you all today, because for a really long time the ONLY thing I did was take care of my parents… and… develop my new venture called The Boston Project and an amazing idea called ‘Strategic Equality’.
It’s hard to explain… but this dark, ugly moment we all face today, is the moment I have been preparing for since 9.12.2001.
Because of my unflinching fidelity to God, I have uncovered some really powerful ideas… ideas that I have been collecting, finetuning and have finally loaded onto Social Media.
And I have turned these ideas into a new media company that is designed to unite 300 million Americans to help ‘fix’ The Post 9.11 World…
with a tech start-up.
Because America’s political system is broken and controlled by those with a lust for war.
9.11… created a terrible, new paradigm for humanity that has manifested into ‘a worldwide death spiral’...
and America’s Endless-war and all of the dysfunction and nastiness in Washington DC that came with it, is at the center of it all.
For the last 22+ years, with what I believe to be the guidance of God, I have been building an alternative paradigm that will turn the dark, negative explosion of energy from the horrific terrorist attack in Israel and the resulting war…
into… The End of The Endless-war that began on 9.11 and NOT the beginning of a new terrible time for humanity that could very well end in nuclear World War III.
I know it’s a big claim… to say that I know the way out of this mess. But I do.
And the way we begin to unite The World to prevent nuclear World War III is to immediately conduct ‘a controlled burn’ like they do with raging forest fires by launching…
'THE APOCALYPTIC'....
388 TWEET...
7 DAY TRUMP SOLUTION.
I went fishing the day after September 11th to get away from the TV, so I could clear my head and try to make sense of the darkness heading Our Way.
I was a month away from my 35th birthday and for the first time since high school I considered joining The Military.
America was going to War and I thought about all the death and destruction and about those who would sacrifice to keep US safe.
Standing on The Rocks I could see my reflection in the water and I didn't like what 9/11 had forced me to see.
As a young man I "wanted the ball" and all the responsibility that came with it. As an adult, I willingly let others carry the ball and the burden so I could have my fun in the Cape Cod sun.
As fate would have it, I celebrated July 4th 2000 by leaving a "job" to pursue an American Dream. But on 9/12 it seemed more likely than not, that my Dream was over. My business was already on shaky ground and I was losing faith.
It was clear My American Dream was about to fall to the terrorists.
So, I decided my personal response to 9/11 would be a 'First Promise to God' to see my American Dream through to the end... no matter what the cost.
IT'S TRUE. On September 1, 2001... my struggling business went online with a first of a kind Behavioral Health Program for college students. Having learned many lessons from the dot-com bubble, the business model included a subscription fee paid by colleges.
Trying hard not to rush into things, the previous 6 months were spent convincing eleven colleges to test the idea.
But "my plan" didn't include 9/11.
Imagine for a moment being a young entrepreneur, having burned through all your savings and original investments just to get to the day that "the test" could begin... and to be in possession of a one of a kind product (sparse as it was at the time) dedicated to the issues of stress, depression, anger and grief.
Well, what would you do in the immediate days after 9/11?
Most of you would do what I did... give the program to as many colleges as you could, free of charge.
After all, men and women were heading to war and some of them were about to literally give all they had to give. In my mind, the absolute very least that I could do... was the very best that I could do at the time.
The choice to offer the Outreach Program free to colleges was a fateful decision.
The original business proposition, proposed a test to determine if a branded website could reach "at risk" students ahead of risky, violent or otherwise dangerous behavior. Including suicide.
It's not hard to see the value to the schools... if it worked.
Reaching just one student could be very valuable.
I didn't know it at the time but giving the program away free meant that instead of needing to reach a troubled student, two or three... any successful new business model required that I reach millions... maybe stressed... but otherwise very healthy young men and women with commercial health messages that they didn't need.
Over time I came to believe that a healthy person not only doesn't need to hear about the symptoms of depression... but that general mental health education that distributed vague and sometimes misleading "symptoms of depression" could possibly plant the seeds of depression or at the very least- feed it.
In the Fall of 2007 just as I was preparing a HUGE business launch... I woke-up from a dream to the idea that my work, no matter how well intended... Well, if it all worked as intended... my business could do a great deal more harm than good.
...and I could NOT live with that.
Face to face with that DARK reality... I eventually pulled the plug and flushed all of my hard work down the cyber drain.
To make this long story short...
Somehow, I lost the ability to give-up on my dream.
Each day that passed I learned a little more about what it takes to make a dream come true... so I stayed true to my dream, believing that one way OR another it was only a matter of time before my dream finally came true.
I started sharing what I was learning about The American Dream in April of 2003 when the earliest version of W.A.Y. was posted free online.
The simple act of 'sharing' fed the part of me that wanted to become a part of 'the solution' in any way that I could.
I didn't know what to expect at the time... but I certainly didn't expect to receive so many emails from people who said the book helped them to regain their Faith in God or that because of the book they found reason to hope again and how grateful they were that I had posted the book free online.
It was because of the readers' words and emails that I began to develop a deep sense of responsibility to make sure the words... weren't empty words.
So, I decided to live by the words.
That was easier said than done, but over time I found that some of the original words were wrong and caused by faulty beliefs.
I worked very hard to find and change the beliefs that needed to be changed.
The more change and pain… I… was willing to embrace... the deeper and better the words became and W.A.Y. became a much different book as it became part of a much bigger plan.
For 11 years I was my Mother’s caregiver. It was the most beautiful, excruciatingly painful, precious time of my life. Especially the last 3 years of her life, when she required 24/7 care as she eventually lost the ability to do anything for herself but smile and breathe…
all during COVID.
I share this with you today, because a huge part of this new venture of mine was created during my time as my Mother’s caregiver.
But also, because after 22+ years of Endless-war it’s time for America to heal.
Yes. There will need to be new fights to ensure America gets the absolute very best care we can give Her... but it’s time to heal.
‘The Boston Project’…
is a MASSIVE 388 tweet strategic plan to ‘fix and heal’ post 9.11 America.
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