AMERICAN WAY

My Hometown is Reading Massachusetts. I was lucky to grow-up here. Some people would say I grew-up privileged. They are right. It was my privilege to come from such a beautiful place.

But here's the thing. The thing that makes the story of Reading MA such an important story today is that The People who built the community I grew-up in did NOT come from such privilege. Still, 'they' were determined to build a community that was much better than the one they grew-up in anyway.

The Generation before mine understood 'the secret' to The American Way and they made it their business to make whatever small piece of America that they happened to live in a better place to live for everyone.

To 'them' that was The American Way.

I learned real wisdom growing-up in Reading. That wisdom shaped my view of what is possible in America today and it's how I learned to believe in and act on my dreams. I'm ready to share what I learned because of The Beautiful People from My Hometown.

This webpage from top to bottom is a FREE online book called:

"AMERICAN W.A.Y."

It's a gateway into a MASSIVE blueprint for how to scale the best of Reading MA.

You really should know what I have learned. Because what I know is about to help make today's America a much, much, much better place to live for... EVERYONE.

My father was a cop in our community for 37 years. The old guy always saw himself as a peace officer first and he helped inspire this book.

The thing that I have built and share with you today is how we bring peace at scale to America, a country and a people that have lost sight of how to live in peace. 

For 11 years I was my Mother’s caregiver. 

It was the most beautiful, excruciatingly painful, precious time of my life. Initially that meant just being there, taking EVERY step with her that she was unable take alone. Then the last 3 years of her life, she required 24/7 care from me as she eventually lost the ability to do anything for herself but smile and breathe… 

all during COVID. 

I share this with you today, because a huge part of this new enterprise was created during my time as my Mother’s caregiver.   

But also, because it was during that time with my parents when I learned how to super empower My Better Self. And that's how I found my way again.

After two and a half decades of Endless War America has lost her way too. 

It's time for America to be better.

It’s time for America to heal.

It's time to unleash The Power of Caregiving at scale in America.

I grew up in a town surrounded by lots of gifted teachers. One taught me to swim at the town pool. And there were coaches everywhere. More accurately there were parents who gave of themselves. Parents who shaped young minds beyond the children they raised.  

There was a former Marine by the name of Mr. McHugh who founded my school’s American Heritage Club and passed on his love for America to every young mind that he could. 

And there was a high school chemistry teacher who got into my business because he knew that he should. 

These are only a few of the gifted teachers that shaped my young life. There were lots more. Everywhere I looked. I was lucky.  

I was also lucky to grow up in America where Our History… all of it… good and bad, became my greatest teacher.  

America’s 250th birthday is upon us and lots of Americans are rightfully concerned about the history we are making today and what we are teaching our young people.

That’s why I decided to tell the story of what I was lucky enough to learn in…  

a place called Reading MA.  

The old guy was a true peace officer. 

He walked the streets of Reading Square while most people were asleep and worked countless snow-loader details on freezing cold nights, answered calls and knew everyone's name. 

His superpower? He de-escalated situations with calm words, steady energy and personal strength.

Neighbors trusted and respected him. The community remembered him long after he retired in 1998 as Sergeant Detective. 

He was Strong, Smart and Kind.

"Billy if you go out looking for a fight... you will always find one". I will never forget those words of wisdom that he delivered to me when I was 20 yrs old... at the exact moment he knew I needed to hear them the most. 

"Don't let the bastards get to you". He said that all the time. And he was right. 

"Go slow, just take it easy." he said that all the time too. My father knew how to live in peace and how to stand strong when it was time for that too.

America has lost sight of how to live in peace. And all this fighting and unrest and this nonstop nonsense... today... makes this an America that The Old Guy would not recognize. He would not be happy with ‘our new normal’.  

So... why are we?

As fate would have it, my father was with me, often right by my side... while I put lots of pieces together for this new enterprise... that will help bring peace to America with a new media company called Freice Media and a tech startup called The Dream Feeder and a philosophical solution called Strategic Equality.

What I have built and intend to share with you today was very important to him. 

Sadly, he passed 3 years ago... before it was complete. But he saw enough of it along the way to know how important it would be.

The thing I built is... 

The Campaign to Help Save The American Dream. 

And it’s how we bring out the best in each other at scale.

My father taught me about peace. 

It’s time to take his wisdom, build on it... and take it to every city, town and American street.

In the years before my father’s passing, he would often say “I have all this wisdom. What the hell am I going to do with it all?” And then I would always say “That’s what children are for.” And then we would laugh. And it always made me sad because I knew what he was thinking.

He wanted me to launch my tech startup before he was gone.

Unfortunately, it just wasn’t time. The tech wasn’t ready. The conditions weren’t right. And Humanity wasn’t prepared.

It’s called THE DREAM FEEDER. That’s the name of my startup. It’s how we upgrade Emotional Intelligence (EQ) at scale across The Human Race and redesign modern education for The Age of AI.

And change everything.

Once Upon a Time. A person’s IQ meant a lot. In The Age of AI… a person’s IQ doesn’t mean what it used to mean. Now that AI is here the next frontier is Human Emotional Intelligence.

Going forward a person’s Success and Failure will depend more and more on Character and People Skills and our ability to make better real-time decisions… guided by better emotions and Wisdom.

THE DREAM FEEDER… WILL BE… the place where the best of today’s knowledge and educational practices are blended with amazing Human Wisdom that was once only passed-on from parents to children. THE DREAM FEEDER will be the place where the best wisdom is shared.

THE DREAM FEEDER is where we will finally… UPGRADE… The Human Operating System by sharing with every Soul on Earth…

THE POWER OF WISDOM.

With everyone. No exceptions. 

 https://TheDreamFeeder.com

True Wisdom comes at a Terrible Price that must be paid by someone.  

True Wisdom is Earned. Fortunately, the truth about Wisdom is that once it is earned by someone it can be shared with everyone. 

Most wisdom unfortunately comes with an expiration date. 

MEANING: 

Humanity’s best ideas often have a time and a place and context really, really matters. 

The difficult reality of this moment we are living in is that THIS moment is unlike anything Humans have ever seen. It feels good to remember old Wisdom. It feels terrible to discover The Wisdom you are living by is past its expiration date and belonged to a time that has passed. 

Some Wisdom is timeless. Most Wisdom is not. What I discovered about Wisdom in the two and a half decades since 9.11 is that… Wisdom is Always Yours. 

Because by the nature of being Human Inspiration flows to absolutely everyone. No exceptions. 

In this regard All People are Created Equal. 

What I also discovered since 9.11 is that some Inspiration is exceptionally good and valuable and some Inspiration is exceptionally terrible and costly and for the most part what type of Inspiration flows to a person depends on what PURPOSE a person ACTUALLY serves. 

What I am saying is it is not good when a person claims to serve a higher purpose and spends all their time and resources engaging in hyper-divisive politics. Because the Inspiration that flows to people like that is Wisdom about how to expand hyper-divisive politics and NOT the higher purpose they claim to serve. 

When it comes to The Power of Inspiration and Wisdom all that really matters is what Purpose a person actually serves and where they spend their time and resources. And who their Teachers are. 

Because there are lots and lots of terrible teachers in the world. 

Today I am going to share “The Secret” to... 

THE REPURPOSING OF AMERICA. 

So that better Inspiration and Wisdom and Better Emotional Power flows to everyone. 

This Wisdom that I endeavor to share with you today, began to flow to me because of… 

The Good People of Reading MA. 

That’s why this story begins here: 

It’s a long story but I’ve cracked the code on solving the Mass Shootings Crisis and Our Drug Overdose Crisis and Our Suicide Crisis and Our Homeless Crisis… because… I have cracked the code on what it will take to unite America to begin solving our most important problems in 2026 and beyond. 

AMERICA… WE... ARE ALL... about to see how small our politics and our politicians look when we actually begin working on and begin doing ALL that it will take to solve our mental health crisis.

Thanks to modern tech it’s now possible to put all this Dark nonsense behind us.

AMERICA... it's finally time to:

MAKE AMERICA WELL AGAIN.

Friends and neighbors... I See What You See. 

I see a nation literally at war with herself. 

A place where school children learn to "Run. Hide. Fight." and March for Our Lives. And I see a nation, where on average 17 American Veterans commit suicide every day. A place where not long ago, in a single day... two Marine Veterans turned their weapons of war on their fellow citizens.

In too many places and in too many ways, I see a nation struggling to survive.

In too many places and in too many ways, I see a nation that no longer believes in The American Dream or the promise of the endless Hope and Light that is available to anyone who believes in and pursues their dreams.

But I also see something you don't see yet. I see The Connective Cultural Tissue that unites All of Humanity and I see how to grow that tissue with a new modern media company in a way that puts Humanity on a new path to solve all of OUR biggest post 9/11 problems.

AMERICA... WE... can't fix our nation by ONLY focusing on what has gone wrong. 

We MUST identify what went right and DO much more of that. First.

That's why I share this story about an imperfect but beautiful American town where I learned to believe in The American Dream.

READING MA. That's my hometown.

When I was growing up... Reading was a solid middle-class town. Cops, Teachers, Firemen, Nurses lots of other professions too... owned homes and raised their families and built a community.

There was Harry O. a father and a Pop Warner coach who pushed me to believe in athletic ability that I couldn't see.

There was Mrs. M. who helped open my eyes to the idea that 'little Billy Keefe' could live a big life too... with hard work and a little help.

Then there was The TEAM. My friends. We weren't trying to be better than anyone. We were just trying to be the best we could be. So, we pushed each other to get better. Never once do I remember my friends pushing me to do something that would be bad for me.

And of course, there were The "B"s. Incredible neighbors who when my mother got sick brought Light into our home. Year after year after year after year when they delivered one delicious baked treat or meal after another... making sure my father and me knew we weren't alone.

We NEVER felt alone.

Reading is now an upper middle-class town. Cops, Teachers, Firemen and Nurses have a really difficult time buying a home in Reading today.

I won't say that's a good thing, but I will say that living in an Upper Middle-Class community is something everyone should experience in their lifetime. It can be a truly beautiful place to live and raise a family.

What's the secret to solving America's mental health crisis?

***Get everyone to believe in The American Dream again or for the first time***  

I am a son of Reading… a special place that taught me how to become Strong, Smart and Kind and how to become a Better Citizen. 

Reading Pop Warner and Little League helped me find my strength and become another RMHS football captain. But what brings me to you today was Parker Jr. High’s American Heritage Club. 

On Flag Day 1980, as Heritage Club president I gave a speech to the town of Reading in front of the old library… with then Congressman Ed Markey… and it marked me. 

I became a Patriotic American. 

Fast forward to 2008 when my Mental Health Initiative for college students failed…  

I moved back Home. 

When my mother got sick… and I became her caregiver… that was when I discovered how important it is to be more than just strong and smart. It’s important to be kind. 

Back in Reading with my parents again I realized that the last thing America needed was just another politician… and that what America needed most was millions and millions of Better Citizens who were Strong, Smart and Kind. 

So, I began crafting this new enterprise that could do what no politician could do…  

Save The American Union and The American Dream in 2026 America and beyond by creating millions and millions of Better American Citizens. 

As fate would have it, I completed developing this new enterprise today, 3 years after my parents passed 12 days apart. 

Being a caregiver can be a very isolating task. It was for me.

That’s why I am asking YOU to join me in helping to lead America out of this mess.  

Now…  

I’m inviting The Good People of America to join me in creating America’s most beautiful 250th Birthday Gift.

*Image: left to right, me, a former local official, Congressman Markey 

I will turn 60 in October. So, that means I have lived long enough to know that it doesn’t have to be this way. I’ve seen enough of America’s better days to know in my heart that all this constantly expanding darkness, division, hate and war is NOT America’s everlasting new normal.

But I have also seen enough to know that it could become our new normal if The Good People of America fail to rise.

For two and a half decades our nation has ripped ourselves apart and used our modern tech to bring out the worst in each other.

As fate would have it, over that exact same time I have been developing the ideas that it would take for us to USE OUR TECH to bring out the best in everyone. And that’s what has brought me to you today, the best people I have ever known.

The Good People of Reading MA.

Lots of people have tried and failed to “fix” what’s wrong with America by focusing all of our attention on everything that has gone wrong. I don’t believe we can fix much of anything that way. 

I believe it’s more valuable in times like these to identify what went right and do a lot more of that. Do as much right as we can. 

That's why I have featured *Good Old-Fashoined Reading Wisdom* so prominently in this new enterprise... called...

THE BETTER CITIZENS SOLUTION.

Today I want to say thank you to every parent, coach, teacher, neighbor, and caregiver who simply showed up and made Reading a place where the American Dream still felt real and reachable.

For two and a half decades since 9/11, America has been drowning in darkness, division, endless war, eroded dreams, cynicism, and noise. The list of what’s wrong feels endless. Fixing any single item on that list seems impossible because everything is connected, and our attempts to fix things often just add more darkness.

So, I asked myself the question this town taught me to ask:

What if, instead of fighting the darkness one problem at a time, we simply brought out the best in everyone and let the Light do the rest?

By some cosmic twist of fate, the lessons I learned in our town became the foundation for everything I’ve built since… The 7 New Ways, Strategic Equality, The Dream Feeder tech startup, and The Campaign to Help Save the American Dream.

None of it would exist without the example Reading set.

You gave me proof that ordinary people, choosing Light over Darkness in their own way, can change the trajectory of something much larger.

For that, I will be forever grateful.

For hundreds of years the idea that “America is the place where dreams come true”…

well, that was The American Brand.

And it worked great for us.

Then came 9/11 and two and a half decades of endless war and one wedge issue after another and then winning swing states became a thing and then came the type of political division and dysfunction that made tens of millions of Americans stop believing in The American Dream.

And then The People began to lose faith in American democracy and now it’s finally time to… PROVE…

”America is STILL the place that dreams come true”…

only this time, because of modern tech we are going to prove that America is the place where dreams come true for… everyone.

Welcome to the…

Campaign to Help Save The American Dream.

I’m a Dream Writer. Billy Joel is a Dream Writer too. 

And just like Billy Joel and Einstein and Tesla I have done my best to capture everything that comes to me in my dreams because what sometimes comes is beautiful. Powerful. Amazing. 

Turns out, for the last two and a half decades my nighttime dreams and daytime Inspiration have been delivering to me bits and pieces of a MASSIVE strategic enterprise to… 

Save The American Union. 

AND… help The Whole of Humanity make this dangerous and EXPENSIVE transition into Modernity without The Endless War becoming Nuclear World War III and without AI taking all our jobs away... and without AI taking us all for a very scary ride.

Instead of keeping these ideas to myself until my books are ready to publish, I decided to begin sharing some of the most important and valuable ideas by turning them into the… 

Save The American Union Manifesto…

so, YOU and I can play an important role in everything that it will take to help keep Humanity safe from all these existential threats. Right away.  

But before you take a look at my work, please make sure you ask Google or Grok or any AI for a complete, detailed list of famous Scientists and Inventors and Writers who credited their dreams. 

You will be glad you did.

This is America. It was always only a matter of time before someone stepped up, paid the price and figured it out. This mess we are in was never going to last forever.

I have discovered the formula for how to reset The Doomsday Clock.

And bring this hyper political nonsense to an epic end.

I’ve reverse engineered how we got to 85 seconds to Doomsday. Instead of looking for a straight-line solution that doesn’t exist… 

I let Inspiration show me the way.  

And what I discovered was that we reached 85 seconds to midnight and Doomsday because The Declaration of Independence was written too small for modernity.  

Armed with that knowledge I’ve crafted what can best be described as the Alchemical reset of The Doomsday Clock. 

A way to ‘cure’ what ills the post 9/11 world with modern tech, and much, much bigger and better ideas that bring out the best in everyone. Instead of the worst.

It’s called The 555 Solution. And it’s awesome. 

For two and a half decades America responded to 9/11 with, what I like to call ‘The 666 Solution’ and The 666 Solution sucks. It’s all about being selfish and living with unsafe levels of Darkness, Division, Hate and War… that has sickened our collective consciousness.

The 555 Solution is the opposite of that and how we unite and heal post 9/11 America by replacing our Darkness, Division, Hate and War consciousness with The Power of Better Citizens and The Power of Light.

The 555 Solution is 100% ready to go with a Manhattan Project level way to rally America to reset The Doomsday Clock.