When 9.11 hit I was living a pretty good life on Cape Cod. 10 days earlier I had gone “live” with a subscription based, online Behavioral Health product for college students.

11 colleges had agreed to ‘test’ the idea of whether or not a branded mental health outreach program could reach at risk college students ahead of crisis points including suicide.

The original product was important information that wasn’t easily available at the time and it connected students directly with their college Counseling Centers at whatever school they were in.

Think back. It was a pretty big idea at the time.

When 9.11 hit I was in possession of a one-of-a-kind product designed to reach young people about issues of anger and grief and depression and anxiety… and… I decided to offer it to every college in America free of charge.

I scrapped the paid subscription fee and the test.

Almost right away 375 colleges joined in.

Turns out that wasn’t close to the best I could do.

Two and a half decades later I have now done the absolute best I could do to honor all the lives lost on that day and honor the sacrifices of all the warriors and First Responders and their families who “risk it all” to keep this nation safe.

My product is now called:

OPERATION HUMMINGBIRD.

IT’S HOW… WE… replace all these wars that so often do more harm to America than good with The Power of Light and American Unity.

​​​​​​​OPERATION HUMMINGBIRD... IS... 

HOW... WE... 

create an unstoppable force for good in The World.

The price I paid to create Operation Hummingbird was literally just about everything I had to give. 

But it wasn't everything.

Every time I wanted to quit building this...

Right on Time...

I was always reminded:

some gave everything.